Jewelry Without Compromise

Cub Root, C.G.,G.G.
founder, designer, gemologist

First and foremost, thank you so much for stoping by and taking the time to learn about Form To Feeling. I am so glad you are here and I cannot wait to help you make your jewelry dreams come to life. I am Cub Root, founder of Form To Feeling LLC. I studied gemology in residence at the Gemological Institute of America in Carlsbad, California where I also earned my Graduate Pearls and Accredited Jewelry Professional diplomas. I am the firm's AGS titleholder as an AGS Certified Gemologist, and a member of the Accredited Gemologists Association. I am the AGS Guild President of the Austin area and very proud to be a part of an organization with such high ethical standards. I have spent my entire life in the jewelry store gaining hands-on experience once and knowledge of the industry. And when I say that, I mean it literally; I was in my Dad’s jewelry store from the time I was born all the way until my wife and I moved away from the Austin area for a short time to complete our degrees.

I am passionate about educating clients and being transparent with the entire process of creating your one-of-a-kind piece, and not making any sacrifices to quality. My goal in this industry is to flip the expectations when it comes to jewelry. So much information and details are purposefully or accidentally skipped over when selling jewelry. This is where my passion takes flight; I believe that jewelry is not something that is just sold. Too many stores do not give it the appreciation it deserves. Jewelry is a way to celebrate important moments in life and to express yourself. Just like your relationship, you get out what you put in. This is why I only use the finest quality goods.

Before any decisions are made, I educate you to make sure you thoroughly understand the product and are confident it will genuinely embody the feelings you have. There is no detail left untouched. Even our smallest of diamonds are precision cut to have perfected proportions and light performance, all the way down to 0.6mm diameters. Your love is uncompromising, so celebrating your most precious moments should be too. 

If there is one thing I leave you with before you continue browsing, it is that when I hand you your finished piece, I take pride in that piece, as it is a direct reflection of myself. I want you to love your piece for life and be able to share it for generations to come. I am thrilled that you have chosen to research Form To Feeling, and I am happy to answer any questions you may have about our process. Feel free to call, text or email me for any and all of your jewelry needs.