A private, luxury jewelry concierge dedicated to the highest quality jewelry & service.
Premium materials.
Responsible supply chain.
Unmatched service.
We offer customized, handcrafted jewelry using premium materials, conflict-free diamonds and colored stones, and recycled precious metals. We meet by appointment, allowing a one-on-one discussion of our clients' dream jewelry pieces. Owner and founder Cub Root is a GIA Graduate Gemologist, second-generation jeweler, and American Gem Society Certified Gemologist.
At Form To Feeling, our philosophy is straightforward: we believe in explicitly tailoring both the product and experience to you.
Unlike most jewelry stores that only offer limited customization options, such as choosing a diamond and a mounting, or making minor modifications to a predetermined design, we take a different approach. When you choose to work with us, together we explore the best way to create your perfect piece of jewelry, even if it currently exists only in your imagination. Our team has extensive experience and knowledge in crafting unique, entirely custom-designed jewelry using the finest quality materials available. No matter your budget, if you are searching for something truly one of a kind, we have the resources necessary to bring your ideas to life. We understand that each individual has their unique vision, and we are committed to realizing that vision in exquisite detail.
Disassembled watch with leather strap, watch case, and watch tools on wooden surface in black and white.
Close-up of two hands, one holding a ring and a small cylindrical solid object, in a black and white photograph.
Black and white photo of a person polishing a ring with a small polishing wheel.
Close-up of a needle and a needle cap in a dimly lit environment, with focus on the metal needle reflecting light.
Close-up of a craftsman engraving a ring with a rotary tool at a cluttered workbench containing scissors, files, a spool of thread, a container, and other jewelry-making tools.
Close-up of a jeweler's workbench with a small chain being handled with pliers, a polishing tool, and a textured work surface, all in black and white.
Jeweler using a precision tool to examine a ring at a workbench.
A diamond being held with tweezers above a ring, taken in black and white.
Full service jewelry & gemstone repair.
Your jewelry is with you through every moment in life. Form To Feeling offers full-service jewelry and gemstone repair services using only the most advanced techniques and highest quality materials. We understand how meaningful your jewelry is to you and treat every piece as if it were our own. You may be wondering, “can this be fixed?” Yes, it can.
For more convenient service, we can offer insured shipping options so that you can send your jewelry for repair without leaving your home. Please email us or make an in-person appointment to begin the process.
a few of our
FAVORITES
“We’re in the jewelry business because it’s our passion. Everybody is good at one thing and some people are really good. I want to be really good at one thing: jewelry.”
Cub Root, C.G., G.G. | owner & founder